Fayers is delighted to announce its partnership with Ellis Furniture – which sees Ellis Furniture bathrooms displayed in all three of our bathroom showrooms, under the Just Add Water brand – located in King’s Cross, Barnet and Buckhurst Hill. This latest affiliation demonstrates the ongoing success enjoyed by both Ellis Furniture and Fayers, as we continue to go from strength to strength despite difficult market conditions.

The addition of the Ellis Furniture brand to the Just Add Water showrooms coincides with a period of heavy investment for the leading manufacturer, which has seen new machinery reduce bathroom product lead times to just two weeks, plus the upcoming launch of a plethora of new products and a significant amount of new marketing support.

Speaking about the new partnership, Peter Elson, Ellis Furniture Sales & Marketing Director says; "There’s a lot of synergy between our two companies – we’ve both been trading for around 120 years and we’ve both become trusted brands over the years, building a wealth of loyal customers and goodwill. I’m confident that with our vast experience in the bathroom sector we can achieve great things together. This is the start of what I think will be a long and close working relationship and I’m delighted to welcome Just Add Water to the Ellis Furniture family".

Ken Beney, Marketing Director at Fayers, echoes this sentiment, commenting; "The Fayers group, and in particular, Just Add Water, is renowned for its market leading products and comprehensive, consistently excellent service levels. In selecting Ellis Furniture as preferred supplier for bathroom furniture, we believe the combined strengths of both our businesses will deliver great results, and our customers will benefit from some of the best products available today, backed up by a best-in-class service. We’re honoured to be working with such a professional and financially secure manufacturer who understands our needs and really listens to its customers".